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1. Virtue
As the Chinese saying goes "Great virtue can carry all the things in the world, whether good or evil", virtue is the most important thing which will guide people to act correctly along the road to success. And we also emphasize that people's morality is more important than the ability. In addition, The Book of Changes also told us by the sentence "As heaven maintains vigor through movement, a gentleman should constantly strive for self-perfection" that human can never change the law of the nature and should conform to it. Therefore, people in Guang sheng always sticks to the principle "Down to earth to do business, and share common goals and development".

2. Diligence
The Chinese saying teaches us that hard work can make up for a lack of intelligence and achievement is founded on diligence and wasted upon recklessness. We need those people who want a career but not a job. We hope that every people here can consider the work as an undertaking, belief and ambition and begin with diligence. The development of the enterprise is based on business experience which should get from knowledge that needs to be adsorbed by constant study. And to study, it is always that the diligent one can achieve. The way of the diligence-respect is to be more diligent with the correct methods.

3. Performance
We should create a custom to discuss for the problem during our work to make out a plan to solve them, and then we carry out plan and analyze result carefully to guide us in turn. All decisions or plans need to be put into practice to prove their effectiveness. We have to perform instantly for our plan with no excuse. And we need to report progress in time, solve the problem in time, summarize and learn from experience in time!

4. Tolerance
As we all say, the world is as spacious as your mind. The development of the enterprise depends upon all kinds of talents. "All rivers run into sea ", so everybody has his or her own advantages and the enterprise can only have a successful future based on helping these talents develop the advantages fully and make up the disadvantages quickly. Our managing principle is to let talents in different field become inter-disciplinary ones. At the same time, every person needs to be tolerant to others' shortcomings and be ready to learn others' strong points. We need be tolerant, warm-hearted and should have the team spirit.

5. Expressivity
Good interpersonal relationship needs excellent communication skills and expressivity will make the work more easily. Communication will be carried out well for kind and smart words. If you want to be expressive, you should be a kind person first whose words always make others feel comfortable and you also need to be honest and keep your promise. Expressing as a highly educated person and performing sincerely, you will give others feeling of awareness and sincerity. Please avoid to bringing the bad feelings to your work and be an honest and well-behaved person.

6. Company Positioning
We should do things related with our position. We must establish our own standards, knowing what to do and what not to do. We should down to earth and adopt a hard working attitude. Don’t aim too high and being smug about the achievements. After the positioning, we should just play our part and make great achievements so as to reach the specialization.

7. Target
Where there is a goal, there is a direction. And the direction leads to the power with which we have an incentive to do everything quickly. We should always ask ourselves three questions at anytime. That is, what to do? How to do? And how much time to complete? We should set realistic goals, develop related policies, decide the corresponding period of implementation, and track the progress. A goal which requires great efforts but can be achieved is the most effective. We should rush towards the target with our passion and obtain skills as well as experience success in this process.

8. Performance (or KPI)
Our company pays much attention to the effectiveness; thus, please show your actual performance and results. Enterprises need the good performance to thrive, and employees also rely on good performance to be excellent. Our business team must adhere to a belief of "speaking with performance” which advocates a heroic spirit. In addition to the profits, the performance also includes customers, markets, brands, and many other conditions which together lead to the promotion of work and accumulation of performance. The performance can not only bring us confidence and basis for survival, but also help us obtain much experience which lay foundation for the further. This is just the "performance” that we want.

9. Responsibility
A strong sense of responsibility is the most basic criteria for everyone. Responsibility refers to the commitment to the task. And the sense of responsibility is the understanding, feelings and beliefs about our family, the group, the state as well as the society. It also refers to the self-conscious attitude about compliance with norms and fulfillment of obligations. If you always make an excuse for evasion of responsibility, you can not get things done. As a result, you can not get more trust from others. So take responsibilities in exchange for trust.

10. Value
Everyone has the right to live. But it is necessary to live with our own values. Values are reflected in many aspects such as care for family, respect for colleagues, sincere service for customers, improvement of ourselves, submit to department heads, and loyal to the company, etc. Guang Sheng is designed to create a first-class platform, establish a cooperative team, and help our employees gain more in the company.Related to promote models.
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